The beginning of r u u...

The importance of feeling connected to oneself and being able to stand as an authentic individual is the core message of r u u.

We must live as the RAW UNIQUE UNITS we are, in order to be able to create from the heart.

r u u stands for Raw Unique Units. This description also frames what we create.

We see the raw as the honest, authentic, true.

The unique consists in each object and work having its own distinct imprint, either in its handcrafted expression, or in the unique material combination or surface treatment.

Units because all objects and garments have a connection in my brand.

Interestingly, I view people in the same way, as being raw, unique units.

The raw, authentic nature we carry in our hearts, and when we express ourselves through it—dare to be ourselves—we can meet each other in presence and support.

The dream is to help illuminate how every single person is a very special being, with something entirely unique to contribute to everyone's life.

​Units because we are all connected.